If you have completed the last few modules you will be aware that most people (and by that I mean everybody) has certain ideas about salespeople, and that these ideas are often less than positive. This view is not valid but it does exist. Later on in the Enrolment module in The Four Keys you will also know how we turn this to our advantage. Watch this next video to hear more about this.

 

In creating The Reluctant Salesman I read a lot of sales books, some were decades old and some were brand new. What shocked me was that despite changes in language and idiom the ideas and the approach were virtually the same across the board. Nowadays there is a good deal of pseudo-science to back up what is being said but the approach and the sales methods available are still fundamentally the same. Check out this presentation to understand the old ways... and the new.


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